Project

Fair Mile

A prestigious refurbishment of an old Hospital complex in Oxfordshire, our first project for Berkshire based developer Thomas Homes.

The Brief

Thomas Homes needed to ‘raise the bar’ for this development, as they were competing with Linden Homes, a national housebuilder on this consortium scheme. It was felt they had been ‘underselling’ their sites with previous marketing material and this scheme needed a fresh, creative approach,¬†that would reflect the size and heritage of the site.

The Solution

We created an identity and a prestigious development brochure, with specific brochures produced for the release of each phase of the refurbishment over a 2 year period. On-site photography, site signage, marketing suite graphics and a range of adverts were also part of the project.

"

This was a fantastic project and I'm absolutely delighted with what Lines delivered. They know this sector so well and, as a first project for us, led us step-by-step through the creative process to ensure they delivered a top quality finished product. It's far and away the best marketing literature we have ever had

"
John Smith
Sales Director - Thomas Homes

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