Project

Lansdown Villas

SPM Homes are a Cheltenham based, privately owned property development company, focused on the construction of prestigious homes in the local area. The development features 5 contemporary homes in the historic Lansdown area of Cheltenham.

The Brief

Due to the unusual nature of the development, the ‘off plan sales’ had not materialised and a ‘re-launch’ was required. Lansdown Villas needed a modern identity, website and brochure to promote this unique development in the competitive Cheltenham property market.

The Solution

Sales needed a boost. So, once the show home was furnished, we developed a range of marketing materials to aid the sales process. We created a fresh new identity for the development, more in keeping with the contemporary design of the scheme. This was then rolled out across a high specification brochure, an impressive microsite and a series of adverts all showcasing photography of the completed show home.

Brochure

To give the development brochure a ‘high-end feel’, the cover was printed on 540gsm Colorplan White Frost Buckram uncoated stock, with embossing and Spot UV to highlight the logo and text. A fifth colour special purple was also used throughout. Photography of the show home was heavily featured, to communicate the high spec finish and the distinctive design throughout the scheme.

Website

A microsite was designed and built, which presented all aspects of the development, including floorplans, specification and location details, as well as galleries of images to highlight the fantastic show home.

+ Visit The Site

Advertising & POS

Local and national press adverts.

"

In a business like ours, flexibility and responsiveness are the two essential characteristics we look for in our partners and suppliers. The Lines Group have both in spades. They have a very positive, “do it now” mentality and we’ve been very happy with the quality of their creative work for us. And they always add value

"
Mike Carr
Managing Director

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