The development had been marketed for some while, so as this was the final phase, there was a need for a fresh new approach to give the scheme a new ‘push’. The existing identity for The Orion building, was very subdued and predominantly black and white, so it was felt a completely different concept was required.
Lying to the south east of the Orion constellation and burning brighter than any other star, our chosen name ‘Sirius’ perfectly reflected the position, theme and impact of the Crosby buildings.
To contrast the subdued Orion Building literature, we coupled strong images with specialist printing inks. Hoarding, marketing suite graphics and direct mail completed the effect, as well as an advertising campaign during the build and sales process.