Places for People are one of the largest property development and regeneration companies in the UK. The residential aspect of Ruskin Square needed to stand out within this large-scale regeneration project – a 9 acre mixed-use development located in the heart of Croydon central business district.
Our brief was to develop a bespoke identity for the residential aspect that could be rolled out into further phases, after initially launching a block of 160 luxury apartments as Phase 1.
The identity needed scope to roll out across 3 phases – ‘Vita’ was decided upon and a modern, fresh, magazine-style brochure developed. This ‘magazine’ was adapted to a more conventional brochure for marketing materials at exhibitions in Hong Kong, Singapore and Taipei. Along with a microsite, these marketing tools ensured sales targets were exceeded at each regional launch event.