The incumbent agency had not really delivered so our remit was to give the scheme a new identity and fresh impetus for the latter phases. We’d worked with selling agent Knight Frank on a number of high profile projects in the area and they recommended us to Places for People. With so much history and heritage to draw upon, this visionary development was crying out for marketing material to do this unique site justice.
The scheme features stunning two and three bedroom houses built within the Railway workshops and the Royal Train Shed, a mix of one, two and three bedroom apartments in two new blocks overlooking the park and canal, as well as retail and office space. So there was plenty of scope to draw on the railway history and the unique nature of the site. ‘New light through old windows, was our ‘strapline’, capturing the next phase of the Wolverton story. Through typography, colour and concept, we presented a fresh, modern identity, whilst showcasing the historic location through use of the extensive archive images.