German based Aluplast is one of Europe’s largest PVC windows systems suppliers, with a 250m Euro turnover. The UK & Ireland division operates as a separate arm and felt the marketing collateral available from Germany was not ideal. The MD was an old client from back in his days at Wendland Roof Solutions and he asked us to work on delivering materials for the UK because of our experience in the industry.
Maintaining the corporate identity was important, to ensure support at a corporate level for aluplast UK ‘going it alone’ on marketing. Creating a new consumer brochure for their growing fabricator customer base and a new responsive website were the priorities – the first of many initiatives in the UK.