The Brief
Atlas Roof Solutions were bringing a new roof system to a crowded market. The revolutionary product featured a slim line roof, which reduced the width of rafters by 30% and the main feature ridge by 70%. Sounds good, but what did that mean?
The Solution
Well, we summed up the benefits of this design in one simple succinct statement…
MORE SKY – LESS ROOF™
This became the strapline and the single proposition on all marketing materials and has been trademarked by Atlas.
The product was very well received in the market, with sales increasing by 400% in the second year of business. We certainly played our part in that success.
