As a regional developer with a niche for sensitively rehabilitating period properties and building beautifully crafted new homes, it was important that Broadway branding presented the right image for the company.
Their website was old and no longer representative; whilst the corporate brochure was also outdated. So, having worked with them on a number developments, we were asked to ‘freshen the whole thing up’.
Both the website and corporate brochure play a significant part in presenting the company to the outside world. Not just for potential purchasers, but for landowners, local authorities, planners, investors and possible joint ventures. So it needed to hit the right note.
Focussing on ‘what made them different’, we developed a structure, wrote the content and told the Broadway story, their ethos and way of working, in a succinct and impactful manner. Their identity needed extending to truly reflect their business and the strapline, of building… ‘beautiful homes, in the finest tradition.’