We were recommended to Oak Retirement and the Markey Group to develop marketing materials for this high profile scheme. The market for retirement developments in Cheltenham is a crowded one, so it needed to stand out. As an extra care facility, the identity and marketing materials needed to reflect the luxury nature of this development.
We created an identity to promote the scheme, facilities and lifestyle, which was rolled out across various media throughout the course of the build and sales process. Starting with the identity to dress the hoarding around the site, right through to the site point-of-sale items for the marketing suite and open days.
With its own direct access onto the pathway that runs along the old Honeybourne railway line, the name was derived from this well known landmark. We also used the new Honeybourne bridge as a key feature in the identity created to promote the scheme, the facilities and the independent living offered only minutes from the town centre.