McConnel Website and Brand Refresh

McConnel, the largest of the UK based companies within the £170 million turnover Alamo Group Europe came to us with the need for a site that reflected their size and position in the industry.

The Brief

Taking control of the website away from the IT department for the first time ever, McConnel asked us to design and build a new website befitting a company of their size and standing in the market. This was the first stage of improving their marketing materials and set the foundations for new dealer support initiatives.

The Solution

We created an intuitive structure and a dynamic new responsive design on our CMS, to deliver a site they then populated in-house. The site design, coding and back office formed the basis of 3 other sites we have delivered across the Alamo Group. We continue to deliver online and offline marketing materials, campaigns and dealer support for 4 of the 5 main Alamo companies in the UK.

Responsive Website

Having delivered this intuitive responsive website, the front end is now a fantastic representation of the business online. We are now redesigning and rebuilding 'Dealer Inside', their back office dealer portal for wholegoods, where a dealer can track an order, look at their order history, payment status and account status for available credit.

+ Visit The Site

Suite of Product Brochures

With the website completed, we undertook a major overhaul of the product literature. This ongoing process has delivered a suite of printed literature which represents McConnel and the features and benefits of their product range in a far superior way than ever before.


As market leaders in our field it is vitally important that we have a website that represents us correctly. From conceptual design through to completion, we have been delighted with the service, leadership and end product received by the Lines Group. The Lines team have created an outstanding responsive website that is feature packed, modern and most importantly in keeping with our brand integrity.

Christian Davies
Alamo Group Europe - UK Agricultural Division

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