A French company, unknown here… so they needed a UK agency! With the existing oXya branding as the starting point, we developed a robust identity to launch the business in the UK.
We undertook customer research and benchmarking to evaluate the oXya brand and the equity it held in the French markets. We developed consistent, meaningful USPs for the UK market, to evolve a stronger identity. We designed a website, brochure and exhibition stands, developed and implemented a programme of online PR, including a social media strategy to promote SAP user interaction prior to the annual SUG exhibition.