Circle2Success

It had become clear that their brand was not a good representation of the benefits they provided so we invited them to a branding workshop at our offices. We spent time together shaping their direction, objectives and rationale.

Although C2S were keen to move away from their existing logo we thought it was important to retain something of their existing brand and the equity that it enjoyed in the region.

The result is a timeless wordmark that utilises part of the old logo as cut-outs to provide visual flair and a unique look.

We also took the "swoosh" in the visual language of the brand which could be applied across various collateral to provide coherence to the whole delivery.

We’d collected brand descriptors such as "bold", "current" and "dynamic" at the original workshop so tied this all together with a combination of bright, impactful colours paired with a professional, "best-in-class" tone.

The project was completed, but a decision was made by C2S to take a different direction and the only aspect of our work that is now being used across their marketing materials is the word mark with it's visual nod to their original logo.