Tulpa AI. An early phase high-tech company that's developing state-of-the-art artificial intelligence software that understands 'why'.

The company invited us to help them to bring clarity and definition to how they communicate to a number of key audience groups - potential investors, software partners, and prospective customers. Alongside completing in-depth brand and proposition copy, we designed the company's logo and early phase explainer website.

The modern icon within the logo reflects the overlapping circles of 'human' and 'machine', and the power this combination delivers within the AI environment. The circular concept extends across software avatar and core communication collateral.

With further website development on the horizon, the website details Tulpa's wisdom model approach and the significant impact this has in high stakes, mission-critical scenarios.