Dealers, resellers, installers and distributors expect marketing support to help sell your product or service.
As a manufacturer or importer, you have to offer websites containing your entire product or service offering to each and every customer.
As independent businesses, your customers also expect to add their own branding, content and competing products and services.
Relying on traditional design agencies and one-off websites creates multiplying complexity and unsustainable cost. Even product feeds and other compromised solutions can damage both your customers' businesses and yours!
EditionAI overcomes these complex requirements easily and at low cost.
Your content on EVERY dealer website
More SEO 'seats' for your brand
More leads for your dealers
Gain competitor data and insight
A USP for your brand that makes dealers more loyal
EditionAI and WordPress MultiSite combine to let the smallest, leanest teams design themes which automate creation and publishing of unique product or service content to hundreds of dealer websites.
It's the perfect extension for your in-house team or existing agency - if you need website design, branding and full site build done for you though then good news, we're also a full service agency so can help you there too.
Next: Manage a centralised repository of content.
Teams should only have to create and publish corporate service or product content once, and in a familiar CMS. They should not have to waste time rewriting and publishing to every dealer website.
A centralised repository containing flexible WordPress design templates and content blocks is at the heart of every EditionAI website network. We manage the configuration, plugins, hosting, backup, training and support so that your team can focus on creating content.
Next: Let EditionAI create unique content for every dealer website.
Teams can use Spintax in centralised content for strict control of the synonyms that will be used in content variations ... or ... write regular copy and let EditionAI's artificial intelligence do the thinking.
Whichever you prefer, EditionAI automatically generates 100s of unique variations for every content block in every website in your network - publishing them instantly, network wide, ensuring your content remains under your control.
Your team can customise the combinations and order in which content appears on each dealer website, even merging bespoke content alongside EditionAI's unique content variations.
Whether your in-house team manages your project or you outsource everything to us, we're with you every step of the way.
Our expert team works alongside your team to ensure they are properly trained, supported and that every project is thoroughly tested.
We know what is important to our customers, we've been there before.
Configure WordPress Multisite environment, including hosting.
Support your team creating theme(s) & customisation for every local site.
Integrate your CRM or lead management systems.
Configure analytics & call tracking to gain audience insights.
Create initial content styles, component & page templates.
Create functionality like 'find your nearest' or 'build a quote'.
Test, deploy, train & start building location sites!
Support & maintenance to ensure ongoing success.
Configure WordPress Multisite environment, including hosting.
Support your team creating theme(s) & customization for every local site.
Integrate your CRM or lead management systems.
Configure analytics and call tracking to gain audience insights.
Create initial content styles, component and page templates.
Create functionality like 'find your nearest' or 'Build a quote'.
Test, deploy, train and start building location sites!
Support & maintenance to ensure ongoing success.
A: No!
If you no longer want EditionAI to help create unique versions of local content and build custom local sites then (subject to any minimum term and notice period) you can request removal of the EditionAI service and continue with a regular WordPress Multisite.
A: Yes, absolutely!
If you have an existing SEO or design agency then they can still design, build and run as much or as little of your EditionAI network as you like.
If you prefer us to do it all for you, that's great too ... we're flexible.
A: Yes.
We will guide your in-house team or agency through the process of implementing their design optimally so that it delivers the right balance of ease of update with local variation options.
EditionAI is optimized for the Avada builder, it's component library is perfect for creating custom local website structures that can always be updated from the central / master site. If you prefer Elementor or another builder, that is fine too.
A: Single, central websites with profile pages for each location is one solution to delivering the content each location needs to compete locally ... but ... without a complete web presence franchise locations struggle to compete with independent, local competition.
EditionAI gives you the best of both worlds - centralised management with standalone local websites delivering unique content.
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