Things needed to change at Bomford. Their dated identity wasn’t representative of the company’s standing. Marketing collateral was in need of improvement across the business. Outside influence was required and that’s where we were brought in.
Our first project was to modernise the identity and create a platform for growth. Considerable equity existed in their brand, so we looked at a range of options, some with clearer links to the existing brand, others evolving it further. With the updated identity as the foundation, we set about updating all aspects of Bomford marketing materials.