The Brief

A huge ongoing regeneration programme was underway. Gloucester needed a bit of self promotion, as there’s far more to Gloucester than the Cathedral. It’s got a fantastic history which plays a part in its future.

So, an innovative vehicle was needed to promote the City to visitors and investors alike, showcasing ‘Gloucester 12’ –  the leading historic locations around the city.

The Solution

Our iconic photography and contemporary design captured the beauty of these locations, to deliver a ‘flagship’ marketing tool for the city, as 12 postcards, a presentation pack and a 36 page booklet. These were sold in tourist outlets and given to delegates at inward investment events both by Marketing Gloucester and the Gloucester Heritage Urban Regeneration Council.