Gloucester 12

Marketing Gloucester promote the City as a great place to live, work, study, visit and invest; locally, nationally and internationally. They organise award-winning events and engaging with businesses, investors and local residents.

The Brief

A huge ongoing regeneration programme was underway. Gloucester needed a bit of self promotion, as there’s far more to Gloucester than the Cathedral. It’s got a fantastic history which plays a part in its future.

So, an innovative vehicle was needed to promote the City to visitors and investors alike, showcasing ‘Gloucester 12’ –  the leading historic locations around the city.

The Solution

Our iconic photography and contemporary design captured the beauty of these locations, to deliver a ‘flagship’ marketing tool for the city, as 12 postcards, a presentation pack and a 36 page booklet. These were sold in tourist outlets and given to delegates at inward investment events both by Marketing Gloucester and the Gloucester Heritage Urban Regeneration Council.


The Book

36 pages showcasing the 12 locations, with our stunning photography and informative text. Sold in tourist outlets and used at promotional events. A fantastic marketing tool and a great memento for visitors to the city.

The Postcards

The set of postcards was housed in a neat, ‘self sealing’ presentation pack. Featuring the eye-catching photography, details of the location, a map and opening hours of the historic attraction, these were sold in tourist information centres throughout the city.


The Lines Group fully answered the brief to deliver high quality items of literature. We were particularly impressed with the stunning photography and innovative, contemporary design on this project.

Chris Oldershaw
Chief Executive - Gloucester Heritage URC

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