Money raised, building built.. the charity now needed to promote donations and funding activity, and ensure usage of the facilities was maximised.
Designed to cater for the needs of children and adults with disabilities, The Chamwell Centre is the result of a dedicated group of trustees, who formed a charity, launched an appeal and raised £5.1 million to build a unique resource for the people of Gloucestershire.
As the agency selected to partner the centre into the next chapter of their story, there was a responsibility to ensure budget was used well and to guide them seamlessly through the whole process.
Chair of Trustees
Our approach to the project was deeply focused on people and experience and becoming advocates for the various audiences - parents, carers, children with physical or cognitive disabilities, investors, trustees and the staff themselves.
We gained understanding by a series of detailed stakeholder interviews at the start of the project. These informed our thinking, the site structure, the design and the overall website experience, enhanced by our new photography, all of which captures the inclusivity and empathy the facility offers.
The site is representative of this incredible facility; providing the additional functionality, intuitive UX, better fund raising systems and CRM integration needed to help ensure the success of the next phase of this unique Centre.
The incorporation of an online facilities booking function has helped free up administration time, whilst also cutting ‘no shows’ and associated lost revenue.
Chair of Trustees